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May 21, 2007

Relationships Behind Microsoft's Acquisition of aQuantive

Click Here for an Interactive Version of the Knowledge Map An automatically generated IntellectSpace Knowledge Map that identified common connections between Microsoft and aQuantive involving board, executive, ownership, non-profit, education, and organization membership relationships sheds more light on the individuals who probably were involved in the acquisition discussions.

The Knowledge map shows that Mr. Gregory Maffei, a former board member of Microsoft is connected into aQuantive directly (former board member) as well as indirectly through Expedia (former board member), Electronic Arts (current board member), Dartmouth College (education), and Harvard University (former leadership post). 

Furthermore, the Knowledge Map shows that Ian Morris who was a former director of Microsoft and a founder of HouseValues, shared a seat with Nicolas Hanauer, who is currently a board of aQuantive.

An interactive version of this Knowledge Map is available at the following URL: http://nv.intellectspace.com/ispace/GuestMonitor.aspx?id=589f9be6-f9d4-4fe5-a28f-7e74c9ee6ae9

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» Does Microsoft really want to be an MarketingAgency? from The Collaborative Marketer
It’s not often that you wake up to real news in your industry.  This morning, aQuantive, the parent company of Avenue a/Razorfish, and one of Ascentium’s key competitors agreed to be purchased by Microsoft, also one of Ascentium’s key partners a... [Read More]

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