Experience of Circuit City’s Board of Directors Suggests New Website Launch is Business Savvy Idea

In a move that can be seen as an effort to jump on a bandwagon that was created by MySpace and Facebook, Circuit City launched its own social networking site, called CityCenter, which offers customers a portal for talking about products and exchanging feedback about purchases. Customers can upload blog entries, videos and photos after they complete the registration process (see the article on the Dealerscope website).

According to analysts, Circuit City’s objective for launching this community website was to advance its business interests by building customer loyalty.

NewsVisual created an IntellectSpace Knowledge Map of the company’s Board of Directors in order to determine how savvy a business move this might be.  Given the Directors level of experience and current involvement with other corporations, it’s improbable that they would endorse this initiative by the management team if it was simply a warm-and-fuzzy idea about friends making new friends online.

The Knowledge Map illustrates that the Directors have a firm grasp of time-tested business principles given their current affiliations with other corporations.  The following Directors are especially noteworthy for their corporate involvement:

Director Carolyn Y Woo currently serves on the boards of AON Corp and NISource Inc; Director Allen B King also is a Director for Universal Leaf Tobacco Co; Director J Patrick Spainhour is the current CEO/Chairman of The ServiceMaster Co and also a Director for Tupperware Brands Corp; and Director Ursula O Fairbairn serves on the Board of Directors of several corporations, including Sunoco Inc, VF Corp, and Centex Corp.

(Note: the information contained and presented in Knowledge Maps is public information from the Securities and Exchange Commission of the United States of America).

Click here or copy this link into your Internet Explorer browser for an interactive version of this IntellectSpace Knowledge Map: http://nv.intellectspace.com/ispace/GuestMonitor.aspx?id=ddd35a67-fb4a-4745-a3eb-3cd7df29b18a