Starbucks’s Earnings Disappoint, But Schultz Vows a Transformation
(NewsVisual, powered by IntellectSpace) -- As Starbucks Corp (NASDAQ: SBUX) today announced its financial results for its fiscal first quarter that ended on December 30, 2007, the news machine started brewing up speculation about the company’s future prospects.
The company posted anemic earnings for the period.
Specifically, net earnings increased a mere 2 percent from the same period a year ago, totaling $208.1 million versus $205.0 million; earnings per share for the quarter rose 8 percent to $0.28 from $0.26 in the prior year period, according to a company statement.
But Starbucks isn’t being complacent about these figures. Indeed, the company is embarking upon an aggressive program of transformation.
For example, it plans to slow the pace of store growth in the U.S. to approximately 1,175 stores for this fiscal year, which is revised downward from the original target of 1,600 stores. At the same time, it will increase the store opening target in International markets to approximately 975 stores, the company said.
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