Starbucks is to Deploy a New Coffee Machine to Help Spur Its Turnaround

(NewsVisual, powered by IntellectSpace) -- In its latest initiative to reinvent itself, the Starbucks Coffee Company (NASDAQ:SBUX) announced on Wednesday that it was buying the privately-held and Seattle-based The Coffee Equipment Company and its proprietary Clover brewing system.

The Clover specialized brewing process allows a barista to quickly deliver one freshly brewed cup of coffee at a time, Starbucks said in its statement.

“Strategically, this acquisition will demonstrate our commitment to provide Starbucks customers with individual brewed cups of the rarest and most exotic Starbucks coffee using the Clover brewing system,” said Starbucks CEO/President/Chairman Howard Schultz in the company’s statement.

“In my over 25 years at Starbucks, the Clover machine unquestionably delivers the best cup of brewed coffee I have ever tasted and we want to share this experience with our customers,” he added.

NewsVisual created an IntellectSpace Knowledge Map of Schultz’s noteworthy business connections.

The Knowledge Map shows that beyond Schultz’s ties to Starbucks, he has also served as a Director at a number of companies, including DreamWorks Animation, Ebay, and Drugstore.com.

Click here or copy this link into your Internet Explorer browser for an interactive version of this IntellectSpace Knowledge Map.

(Note: the information contained and presented in Knowledge Maps is public information from the Securities and Exchange Commission of the United States of America).