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June 27, 2008

Yahoo Plans Another Revamp Despite Investor Skepticism

Screenhunter_02_jun_27_0648(NewsVisual, powered by IntellectSpace) -- Yahoo! Inc (NASDAQ: YHOO) has announced yet another plan for reorganization, yet after a shaky last few months that left investors doubting its leadership, some are wondering whether this latest plan is mearly an attempt at distraction.

On Thursday the company announced that it would create three primary divisions focused on new product creation and data usage. The plan may have been a good idea last year, however critics are panning Yahoo for supposedly using the reorganizations as a way to save face after the embarrassment surrounding the failed takeover by Microsoft (NASDAQ: MSFT).

DealJournal compared Yahoo in its revamp attempts to "the great sorcerer" from The Wizard of Oz, who mearly turned out to be a purveyor of smoke and mirrors in order to project a greater image of himself to those around (see article ).

Faced with takeover threats, attempts at board unseatings from Carl Icahn and waning investor confidence, it's clear that Yahoo is trying to recreate a more positive image of itself. Whether or not this latest reorganization move will successfully do that remains to be seen.

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